The ROI of Content Marketing
At our UK-based content creation agency, we've witnessed firsthand the transformative power of well-crafted, compelling, and engaging content. How you communicate with your audience can be the make or break your business. Curious about the tangible benefits? Here are just a few of the ROI advantages of a well-planned and strategic digital content approach:
1
Positive ROI
Did you know that companies that regularly produce relevant content are 14x more likely to achieve a positive ROI than those that don’t?
2
Increased Lead Growth
It’s a fact that businesses that create and nurture the correct blog content experience a 126% higher lead growth than those that don’t.
3
Cost-Effective Marketing
Over many years we have witnessed businesses that produce content costs 62% less than traditional marketing formats but generate up to 5x the leads.
4
More Website Backlinks
Writing a blog that has the right content can attract shares and more activity which can result in many more links to your website, enhancing the traffic and more importantly your search engine rankings. Ranking in top spot can bring tens if not hundreds of new fresh leads every month.
5
Enhanced Credibility
70% of consumers prefer to learn about a company through their website or blog rather than an advertisement, establishing your brand as a trusted and reputable authority.
6
Higher Search Engine Rankings
Google values great content and will reward sites that give them content that is nurtured correctly. Giving your prospects great content and information about your services or products will increase your domains trust factor sending you skyrocketing up the search engine rankings.
7
Increased Sales Leads
Good content engages your prospect and keeps them on your site for longer. Captivating your prospect through the journey will ensure they also turn into a contactable lead that you can then turn into a paying customer.
8
Boosted Website Traffic
Over many decades search engines have rewarded businesses that post regularly with content that answers your prospects questions. Creating a great content strategy will ensure that your business is seen in amongst the noise and will shout the loudest.